Claudia Belle
Brand Identity, 2025

Claudia had built her original branding herself, but as her business became increasingly focused on weddings, the identity no longer reflected the level of work or clientele she wanted to attract.

The direction began with Claudia herself. Before makeup became her medium, she drew and painted women, developing an instinct for colour, form and the details that make each face individual. We brought that artistic sensibility into the identity, alongside references from fashion and beauty to create something more editorial and refined with an emphasis on timelessness, restraint and understated luxury.

Rather than relying on the pale pinks commonly associated with bridal beauty, we introduced a palette of ivory, warm neutrals and muted reds. An elegant serif wordmark is given its own character through a fluid, expressive B, bringing a subtle sense of Claudia’s hand into the identity.

The result feels elevated and feminine while remaining distinctive, an identity designed to sit comfortably alongside beautiful wedding imagery without disappearing into the category.

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